Our destination

Central Navarre is welcoming, gentle and balanced in all its variants. Landscapes with rolling hills, gentle shapes, rounded arches, peaceful nature, smiles…

Come, move stay.

‘Come, move, stay’ is the slogan that captures the essence of our destination. It is a call to come and discover the tourist diversity of Central Navarre-Nafar Erdialdea, move around through its landscapes and culture, and stay (a while, to sleep, to eat) for an unforgettable experience.

Underpinned by values such as being welcoming, simple beauty, the diversity of resources and plans, and good connections thanks to its central position in the region, this brand is the outcome of a participatory process and of bringing to the table what Central Navarre really is. A sum of everything that makes up this diverse land that is rich in heritage, history, cuisine and culture. An easy and direct way to show what we are made of.

Direct to the centre

Centre Navarre – Nafar Erdialdea is a simple and honest name that explains where the destination is and bolsters its connection with the Reyno de Navarra tourist brand. The brand’s symbol is a simple and versatile outline that represents aspects such as the paths, rivers and rolling hills of the territory, and the connection between its different elements. It also recalls the letter ‘N’ of Navarre and conjures up the idea of a welcoming hug.

This is a territory brand created under the umbrella of Reyno de Navarra Tourist Office, in keeping with its values and goals. It has been developed as part of the Destination Sustainable Tourism Plan (PSTD). This initiative, part of the Recovery, Transformation and Resilience Plan financed by Next Generation EU, the Government of Navarre and the Central Navarre Development Consortium, is bolstering the territory’s identity and is positioning Central Navarre as a key destination within the Autonomous Community’s tourism offer.

This is the official tourism website for Navarra Media. If you require further information…